Courtesy of Exgroupie
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Dear All,
I wish to inform everyone that we have confirmed in media today that the Eraserheads will be performing in a one-night only event as part of our Marlboro Red Nation promotions which we have been running for the past two years for our adult smokers. The event will be held on August 30 at the Bonifacio Global City open grounds in Taguig City.
PMPMI supports regulation of the manufacture, marketing and distribution of our products. This is why we supported the passage and implementation of the Tobacco Regulation Act of 2003.
The event is permitted under the provisions of the law related to promotions. The Eraserheads performance is not a form of sponsorship which is not allowed by the law. PMPMI's participation in the event is not as a sponsor, but as a promoter.
This is an invitation only event, restricted to adults and not open to the general public. Invites to our adult smokers will be distributed exclusively through an age-restricted website which is also permitted under the law. Invitations will also be reserved for our trade and business partners, and selected adult guests.
We acknowledge the interest the event has generated and we will strive to keep everyone updated on the developments.
Best regards,
Chris Nelson
Managing Director, Philip Morris Philippines
I wish to inform everyone that we have confirmed in media today that the Eraserheads will be performing in a one-night only event as part of our Marlboro Red Nation promotions which we have been running for the past two years for our adult smokers. The event will be held on August 30 at the Bonifacio Global City open grounds in Taguig City.
PMPMI supports regulation of the manufacture, marketing and distribution of our products. This is why we supported the passage and implementation of the Tobacco Regulation Act of 2003.
The event is permitted under the provisions of the law related to promotions. The Eraserheads performance is not a form of sponsorship which is not allowed by the law. PMPMI's participation in the event is not as a sponsor, but as a promoter.
This is an invitation only event, restricted to adults and not open to the general public. Invites to our adult smokers will be distributed exclusively through an age-restricted website which is also permitted under the law. Invitations will also be reserved for our trade and business partners, and selected adult guests.
We acknowledge the interest the event has generated and we will strive to keep everyone updated on the developments.
Best regards,
Chris Nelson
Managing Director, Philip Morris Philippines
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Unfair.
Why do Phillip Morris have to put up a concert where only a few, selected souls could see a legend reunite and perform live on stage? Why do a tobacco company come up with such a very exclusive promotion, when in fact, their idea might go down in history as the concert of the century?
I simply could not understand why.
I do not even know what purpose such concert would serve when it would not generate enough profits to cover the talent expenses of the performers.
However, my research in Google reveals that Phillip Morris is facing charges from market forces and also from the government for their plans to have an Eraserheads Reunion Concert at the end of the month. It turns out that such move is against the law for a tobacco company is prohibited to sponsor an artist to promote their product.
Even if such event is by invitation only.
It's sad to think that after all the hype and excitement about the reunion concert, no one would get to see the performance in the end. The buzz it produced was so monumental, someone even posted a photo of the ticket only to claim later that it was just a hoax.
So many people deceived.
Despite my imminent surrender to the truth that I would never get an Eraserheads concert ticket, if the event push through despite the controversy it would generate; if Global City would indeed get bathed in spotlight on August 30;
I'd make sure to grace the event with my presence.
All for the simple reason that I wanted to be there and hear an icon of my generation perform as a group
maybe
for the very last time.
Why do Phillip Morris have to put up a concert where only a few, selected souls could see a legend reunite and perform live on stage? Why do a tobacco company come up with such a very exclusive promotion, when in fact, their idea might go down in history as the concert of the century?
I simply could not understand why.
I do not even know what purpose such concert would serve when it would not generate enough profits to cover the talent expenses of the performers.
However, my research in Google reveals that Phillip Morris is facing charges from market forces and also from the government for their plans to have an Eraserheads Reunion Concert at the end of the month. It turns out that such move is against the law for a tobacco company is prohibited to sponsor an artist to promote their product.
Even if such event is by invitation only.
It's sad to think that after all the hype and excitement about the reunion concert, no one would get to see the performance in the end. The buzz it produced was so monumental, someone even posted a photo of the ticket only to claim later that it was just a hoax.
So many people deceived.
Despite my imminent surrender to the truth that I would never get an Eraserheads concert ticket, if the event push through despite the controversy it would generate; if Global City would indeed get bathed in spotlight on August 30;
I'd make sure to grace the event with my presence.
This is once in a lifetime moment that I must never miss, and I wouldn't mind sitting in cold pavement or abandoned in the darkness at the Fort's open spaces.
All for the simple reason that I wanted to be there and hear an icon of my generation perform as a group
maybe
for the very last time.
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